About us

ABOUT US / THE BRAND

Animal-free and sustainable, with bold-coloured coats in long, brushed, frisé or shaved fur that retain the name of the animal fur and simulate – visually but especially to the touch – the real ones: they are animal-friendly fur, Alabama Muse’s furs.

The founder and creative director of the brand is Alice Gentilucci, an internationally renowned stylist, who boasts experience with the most important photographers in the world – Helmut Newton, Ellen Von Unwerth, Paolo Roversi and Peter Lindbergh, just to name a few – , has worked with celebrities of the calibre of Jennifer Lopez, Beyoncé, Gwen Stefani and Julianne Moore, and is the fashion editor of Vogue Italia, InStyle US and Vanity Fair.

Alabama Muse was born out of a dual passion, fur and respect for animals, “I wanted a fur but my love for animals prevailed over my vanity” says Alice, who made her own wish come true by creating a collection of animal-friendly furs using fur that isn’t real – but is identical to the real ones, in every respect.

To this is added her inclination both for music – which has meant that the brand, in style as well as in sound, has been affected by underground cross-contaminations that range from David Bowie to Blondie, from Mick Jagger to Tina Turner all the way to Miley Cyrus – and for cinema, in particular for the 90s cult film True Romance” and the rebellious and eccentric, free and fragile spirit of the protagonist Alabama Whitman, played by Patricia Arquette, from whom the brand derives its name.

The focus of the project are the iconic garments par excellence, fur coats, which become indispensable pieces of a conscious wardrobe: models with a unique and tailored style, created by craftsmen and finished with precious details, like intarsia and patchworks that combine different furs; they have colour-contrasting linings and internal suspenders that let you to carry them on your shoulders, like wings; they are warm, high-performing and absolutely on-trend. All hand-made by craftsmen in the area around Turin, each different from the other, they become the emblem of an accessible and conscious couture, eccentric and at the same time fun, with which to build a personal style that is outside the box and very rock, composed of colour, of layers, of models that explore different lengths and shapes but maintain a classic allure.

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